Hi Kitchers,
my name is Alex and I’m the Co-founder and CEO of Kitche!
Grandiose titles aside, I’m a food lover and food waste hater and that’s how Kitche came about. I always wanted to either be a chef or a mad inventor as a kid so creating a food waste app is a dream come true.
The idea for Kitche came from talking with some good friends in a London park about their issues with food waste at home. Lynsey, one of those friends, is now our Chief Creative Officer! Hearing that people forget what they have at home when shopping or even when they’re in their kitchen was totally alien to me. I’ve always been diligent (if not obsessive) about ensuring my family uses every last product in the kitchen. I anchor meals on products I have at home that most look in need of eating. This is how the recipes section of Kitche came about. I also used to set calendar reminders for food I needed to eat, which is why there are reminders in the app.
Essentially Kitche is the app version of how I managed my kitchen, bringing different elements into one easy hand held solution.
I started to build a prototype for Kitche as as a hobby, partnering with my good friend Jamie, co-founder and COO of Kitche. Coming from a farming background, Jamie instantly spurred me on and shared my interest in food waste reduction. Fair to say, what started as a hobby for us quickly snowballed into a mission, the more we learned about the horrific stats on food waste. Cost aside (£15b in the UK alone), the fact that 1/3 of the world’s food is wasted and 9% of the world population is starving is a planetary issue that we must end, now. Added to that the fact that food waste is such a massive carbon contributor (if food waste was deemed a country, it’s the 3rd biggest carbon contributor after China and the US….yikes!) is a triple travesty we must all join forces to fix.
I promise not to preach further but hope you recognise the passion we have to solve this pandemic.
So onto more positive news, we have a great team now, including Chef Dan, our food waste recipe guru and we are here to save you food waste at home and hopefully a lot of money in the process! We will keep developing Kitche to meet your needs with new features and functionality so never hesitate to contact us at hello@kitche.co or me personally at alex@kitche.co with feedback, good, bad or ugly. In fact the uglier the better as we learn from it (and we love ugly fruit and veg too!)
Remember, Kitche it, don’t Ditch it!
Alex